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AGRICULTURAL MARKETING SPEC 2

Class Title: AGRICULTURAL MARKETING SPEC 2
Bargaining Unit: Use for all Job Titles
Class Code: 075302

Education and Experience: Graduation from an accredited college or university with a bachelor’s degree in agriculture science, agribusiness, or marketing and experience equivalent to two years of full-time experience developing, implementing, and evaluating multiple phases of programs related to marketing, agriculture, or home economics.

Substitution of Experience for Education: Full-time experience in developing, implementing, and evaluating multiple phases of agricultural marketing programs may substitute for the required education on a year-for-year basis to a maximum of four years.

Substitution of Education for Experience: A master’s degree in Agricultural Business, Agricultural Economics, Agricultural Marketing, or a related agribusiness area may substitute for one of the two years of required experience.

OR

Graduation from an accredited college or university with a bachelor’s degree and experience equivalent to three years of full-time experience developing, implementing, and evaluating multiple phases of programs related to marketing, agriculture, or home economics with at least one year of full-time experience developing, implementing, and evaluating multiple phases of programs related to agricultural marketing.

Other Requirements:

Necessary Special Qualifications: A valid vehicle operator’s license may be required for employment in some positions.

Examination Method: Education and Experience, 100%, for Career Service positions. For Executive Service positions, Minimum Qualifications, Necessary Special Qualifications, and Examination Method are determined by the appointing authority.

Job Overview: Summary: Under general supervision, is responsible for professional agricultural market development work of average difficulty; and performs related work as required.

Distinguishing Features: This is the advanced working level class in the Agricultural Marketing Spec job series. An employee in this class promotes market development for agricultural products for the State of Tennessee and will be required to travel nationally and internationally to conduct marketing activities. This class differs from Agricultural Marketing Spec 3 in that the latter supervises agricultural marketing staff. This class differs from Agricultural Marketing Spec 1 in that an incumbent of the latter performs work of lesser scope and complexity and learns to educate groups on agricultural marketing topics, to participate in media activities, and to recruit agribusiness to Tennessee.
Work Activities: 1. Develops marketing plans for agricultural products; collects information about current market condition and products to be marketed; identifies selling points and consumer groups; determines marketing tools (e.g., publications, media events, trade shows, trade missions) to include in the plan.

2. Conducts trade shows and trade missions to influence purchasing decisions and generate sales for Tennessee’s agricultural industry; schedules the participation, travel, and itineraries of trade show/trade mission participants; instructs participants in direct sales techniques (e.g., types of questions to ask, ways to initiate discussions with buyers).

3. Writes and distributes promotional literature to inform target audiences of Tennessee’s agricultural products and to influence their purchases; writes text for brochures, pamphlets, and directories; writes articles to be sent to magazines or newspapers for publication; places directories and brochures in appropriate locations for distribution to the public.

4. Participates in media activities to present a positive image of the State and its agricultural industry to the public; appears on radio or TV to talk about various Tennessee agricultural concerns; participates in newspaper interviews to give information about Tennessee agricultural products, producers, sellers, and agricultural events.

5. Hosts national and international agricultural buyers to generate sales for Tennessee’s agricultural businesses; invites buyers to visit Tennessee agricultural industries; arranges travel and itinerary for buyers; informs buyers of the quality of Tennessee’s products.

6. Educates groups and individuals on agricultural marketing topics; identifies relevant agricultural topics, materials, and methods of instruction; schedules speakers for seminars; writes narrative reports on educational topics; instructs groups and individuals in agricultural marketing topics.

7. Recruits agribusinesses to relocate or to open branches of business in Tennessee to generate jobs for Tennesseans and to help the State’s agribusiness and economy grow; identifies companies that are likely to relocate; writes letters to the company representatives selling them on the benefits of relocation; organizes visits and travel to business sites; coordinates the relocation of business to Tennessee, including introducing real estate agents, local government officials, or Community Development Consultants to company representatives.

8. Evaluates the success of marketing activities and plans; talks with participants in marketing activities to receive feedback on success; determines the costs and benefits of marketing activities; prepares written reports and evaluations; provides recommendations for changes in future marketing plans.

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