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CONTENT DESIGNER

Class Title: CONTENT DESIGNER
Bargaining Unit: Use for all Job Titles
Class Code: 076121
Education and Experience: Graduation from an accredited college or university with a Bachelor’s Degree and one year of experience: (1) design of web site and the monitoring of web site usage; or (2) designing and maintaining web site content.

Substitution of a Specific Associates Degree for the Required Bachelor’s degree: An associate’s degree in one or a combination of the following from an accredited college or university may substitute for the required bachelor’s degree: business data processing, computer accounting (e.g., accounting information systems), computer science, computer programming, information systems, telecommunications, or similar information technology degree (e.g., healthcare information systems).
 

Substitution of Education for Experience: Any graduate coursework in Information Technology may substitute for the required experience on a year-for-year basis to a maximum substitution of one year. (e.g., 36 graduate quarter hours in Information Systems or Web Design may substitute for one year of the required experience).
 
Substitution of Experience for Education: Qualifying full-time experience in one of the following areas may substitute for the required education on a year-for-year basis to a maximum of four years: (1) design of web site and the monitoring of web site usage; or (2) designing and maintaining web site content.

Other Requirements:

Necessary Special Qualifications: None.
 
Examination Method: Education and Experience,100%, for Preferred Service positions. For Executive Service positions, Minimum Qualifications, Necessary Special Qualifications, and Examination Method are determined by the appointing authority.

Job Overview:

Summary: Under general supervision, is responsible for designing and maintaining web site content.
 
Distinguishing Features: This is the working class in web administrator job series. An employee in this class either independently designs or modifies web site content or assists other members of a project team in the design or modification of web site content to assist the agency in communicating via the web. Work may also involve the preparation of training materials which orient personnel who operate and use the web site and web designing tools.  This class differs from the Web Administrator in that an incumbent of the latter independently designs or modifies web sites and leads web site development activities.

Work Activities:

Getting Information: 
  1. Receives web site modification requests from internal and external customers.
  2. Interviews customers and gathers requirements for new projects.
  3. Reviews web site statistics and usage data for reporting purposes.

Monitor Processes, Materials, or Surroundings:

  1. Proactively monitors site usage and makes recommendations to customers.
  2. Verifies content adheres to agency’s intended publishing purpose.
  3. Proactively reviews web content to ensure the information is current and relevant.
  4. Monitors change logs and updates to sites to ensure accuracy and adherence to guidelines.

Inspecting Equipment, Structures, or Material:

  1. Reviews web site changes with content owners for accuracy and totality prior to publication.

Processing Information:

  1. Designs web site using information architecture best practices and appropriate design tools.

Evaluating Information to Determine Compliance with Standards:

  1. Proofs submitted content for compliance with department’s content strategy.
  2. Ensures that State and Agency policies are followed on all web content.
  3. Evaluates all web site functionality and content is in compliance with ADA standards.

Making Decisions and Solving Problems:

  1. Troubleshoots and resolves web site issues in a timely manner.

Thinking Creatively:

  1. Creates new templates and framework for designs of all new web sites for presentation to customers.
  2. Develops, creates and edits graphics and photos for inclusion in web site designs.

Updating and Using Relevant Knowledge:

  1. Keeps up with emerging web site technologies and standards.
  2. Maintains up to date knowledge of current information systems technology.

Developing Objectives and Strategies:

  1. Assists in establishing agency goals for web site development and maintenance based on the agency’s Web Strategy.
  2. Assists agency with developing web site design and publishing policies.
  3. Assists agency communication leaders in developing tactics and strategies to enhance web site user experience.

Interacting With Computers:

  1. Uses State approved web content tools to update web sites.
  2. Uses computer systems to enter data, utilize email and office productivity tools.

Communicating with Supervisors, Peers, or Subordinates:

  1. Interprets and communicates written and oral instructions from others.

Communicating with Persons Outside Organization:

  1. Communicates with outside organizations, and ensures that all information is passed to supervisors, peers, and others in a way that is easy to understand and follow.

Interpreting the Meaning of Information for Others:

  1. Reads and interprets state technology policies in order to communicate the meaning of them to others.
  2. Interprets the meaning of technical information for business users.

Competencies (KSA’s):

Competencies: 
  1. Technical Competency
  2. Learning on the Fly
  3. Technical Learning
  4. Time Management
  5. Customer Focus
  6. Creativity
  7. Action Oriented
  8. Comfort around Higher Management
  9. Written Communications
  10. Listening

Knowledge:

  1. Knowledge of software used in web design
  2. Knowledge of web communication best practices
  3. Knowledge of customer and personal service
  4. Knowledge of social media concepts
  5. Knowledge of ADA web site design standards

Skills:

  1. Active Learning
  2. Active Listening
  3. Critical Thinking
  4. Monitor web site usage
  5. Writing web content
  6. Comfortable working in a team environment
  7. Social Perceptiveness
  8. Graphical web design
  9. Evaluating quality and performance of web sites
  10. Troubleshooting web issues
  11. Judgment and Decision Making
  12. Time Management

Abilities:

  1. Written Comprehension
  2. Written Expression
  3. Visualization
  4. Deductive & Inductive
  5. Fluency of Ideas
  6. Information Ordering
  7. Problem Sensitivity

Tools and Equipment Used:

  1. Personal Computer
  2. Telephone
  3. Fax Machine
  4. Printer
  5. Copy Machine
  6. Scanner
  7. Mobile Devices
  8. Projector/AV Equipment

 

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